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Leveraging Brands in Sport Business

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Management number 231936140 Release Date 2026/06/18 List Price US$25.42 Model Number 231936140
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This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry. Read more

ASIN B0BKWYCXTH
XRay Not Enabled
ISBN13 978-1136267949
Edition 1st
Language English
File size 16.0 MB
Page Flip Enabled
Publisher Routledge
Word Wise Enabled
Print length 260 pages
Accessibility Learn more
Publication date August 15, 2013
Enhanced typesetting Enabled

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