Bloom Jasmine and Rose Gin

Gin | 40% ABV

Commercial Description:

Bloom Gin. Launched in 2011, it was regarded as “floral” and early marketing material described it as “by women, for women.” Now it’s a brand that “turns away from gender tropes of softness and delicacy.” That’s right— Bloom has taken a rightful mantle as an excellent London Dry Gin that just happens to feature some floral botanicals. Enter Bloom Jasmine and Rose Gin— Bloom’s first pink gin expansion.

Pink gin might evoke gender tropes by color alone; but floral gins in 2021 know no gender boundaries.

Moroccan rose petals and jasmine flowers are infused in Bloom Gin. No additional sweetening is present, though coloring is added to create a stable, pink product.

Tasting Notes

Color: Carnation, perfectly transparent.

Aroma: Strong jasmine nose, with rose water and magnolia notes. Strongly floral dominant.

Flavor: While light in terms of juniper on the nose, Bloom Jasmine and Rose Gin shows off its strong gin foundation on the palate. Rose hips and resiny, juniper alight with some hints of neroli and honeysuckle.

Mid-palate, a pepperiness begins to emerge. The cubeb comes through with relatively loud black pepper notes and hints of jasmine.

Finish: Pepper, coriander, and pine resin all amid a dark, floral haze.